Simon McGrath’s Augmented Reality installation titled ‘Virtually Melted’ was selected for Sculpture by the Sea Bondi 2013 (October 24 – 10 November) along with 100 artists from around the world. This years artwork continues with the same environmental theme as his installation ‘Who left the taps running?’ from Sculpture by the Sea Bondi 2011.
Using the latest Augmented Reality smartphone technology McGrath has placed a ‘virtual’ iceberg in the ocean just out from Bondi beach. Visitors to the exhibition are able to see the iceberg on their smartphone via an app that they can download. (https://play.google.com/store/apps/details?id=au.com.webling.virtuallymelted&psid=2&rdid=au.com.webling.virtuallymelted)
Artists statement about the ‘Virtually Melted':
“There seems to be a chasm between scientists, with their data and grim predictions, and the public. I think art can work as a link between the two. My artwork titled ‘Virtually Melted’ dramatises the reality we are observing in the arctic today. If the Head of Polar Ocean Physics Group at Cambridge University, Professor Wadham is correct, then the Arctic would become ice-free in 2015-2016. It is my hope that through interacting with my artwork people will be spurred into looking into the facts about global warming, and in particular the rapid melting of the arctic.”
Anyone interested in learning more can go to savethearctic.org
Here’s a link to an article by Jim Gainsford that ran on the front page of the Sutherland Shire Leader on Thursday 21st October, 2013.
Photograph: Chris Lane, The Leader